What is the role of the purser during the AWARE briefing?

The role of the purser during the AWARE briefing is primarily to provide direction to the remaining flight attendants. The AWARE briefing is a critical time for flight attendants to coordinate and ensure that everyone is aligned with safety protocols and procedures. The purser acts as a leader, facilitating communication among the crew and ensuring that each flight attendant understands their specific roles and responsibilities. This alignment is essential for maintaining safety and efficiency during the flight, as it helps prepare the entire team for service and any potential emergencies.

In contrast, while communicating with customer service, greeting passenger families, and preparing the flight for takeoff are all important aspects of a flight attendant's duties, they do not specifically highlight the purser's key responsibility during the AWARE briefing. The focus here is on crew coordination and leadership, which is why providing direction is the most critical role at that moment.